Reputation Management has emerged as a central capability of some of the most popular and enduring web sites.  Reputation is a powerful force in forming opinions, steering commerce, and driving traffic on the web.  Examples of this can be seen at web sites such as eBay, Amazon, and ePinions, where buyers and other participants bestow a rating on a seller or product.  This reputation rating has been shown to have a major impact on purchasing and viewing habits.  Would you purchase a product on eBay from a seller with a “positive feedback” or reputation rating of 23%?  How about 70%? 

What makes these ratings so powerful is that they appear to have been given objectively by people in the same position as the person considering the purchase of the product. 

Another example can be seen when searching for information on a product, company, celebrity, service, or looking for personal information on a perspective employee or employer.  Search results at a search engine such as Google or Yahoo! appear to be totally objective, and most times they are.  Whether objective, or not, information on a web site that has been found as a result of a search engine query can be unfavorable.  People searching for this information will be greatly influenced by the results of their search. 

Search Engine Reputation Management is monitoring, tracking, and taking steps to remove or lower the placement of unfavorable information on a search engine’s results page.  Through various techniques, Granular Solutions’ team has had great success in generating more positive information about our clients on the web as well as maintaining that information.

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